Google Ads ConnectorConnect Google Ads Without Constraints
IntelliPaaS seamlessly connects Google Ads with your core business systems, enabling no-code integration for campaign performance reporting, budget management and cross-channel advertising data synchronisation across cloud, on-prem and hybrid environments.
The Google Ads connector supports OAuth 2.0 and API key authentication, enabling marketers to automate data flows between their engagement platform and the broader marketing and sales stack. By connecting Google Ads with CRM, analytics and e-commerce systems, teams can personalise campaigns at scale, attribute revenue accurately and trigger real-time engagement based on live customer behaviour.
Google Ads integration capabilities
- Execute GAQL queries to retrieve campaign metrics, budgets, ad groups and keyword performance.
- List accessible customer IDs and account names across MCC and sub-account hierarchies.
- Sync campaign spend and conversion data bidirectionally with CRM and analytics platforms.
- Extract impression, click and cost data for attribution modelling and reporting pipelines.
- Monitor campaign status and budget utilisation for automated alerting and optimisation workflows.
- Support for Google Ads standard, manager (MCC) and Search Ads 360 account structures.
These capabilities enable marketing teams to build data-rich, behaviour-triggered campaigns that respond to customer actions in real time, without relying on manual list exports or scheduled batch jobs. IntelliPaaS manages deduplication, consent status synchronisation and field-level mapping, ensuring that marketing data is always accurate, compliant and ready to act on.
Common integration scenarios
- Sync Google Ads conversion and spend data with CRM platforms for closed-loop ROI reporting.
- Push campaign performance metrics to data warehouses and BI tools for marketing dashboards.
- Automate budget alerts and pacing notifications from Google Ads to communication platforms.
- Correlate ad spend with revenue data from commerce and ERP systems for attribution analysis.
- Distribute campaign reports to agency and stakeholder platforms on scheduled intervals.
These scenarios are especially impactful for B2C and D2C organisations where campaign performance depends on the freshness and accuracy of customer profile data. By automating the flow of behavioural signals, purchase history and engagement data between marketing, CRM and analytics platforms, IntelliPaaS helps teams move from batch-and-blast to genuinely personalised communication at scale.
Deployment & security
Flexible deployment is essential for organisations operating in regulated industries or jurisdictions with strict data residency requirements. IntelliPaaS supports private cloud and on-premise deployments with full regional data sovereignty, ensuring that Google Ads integration data never leaves your designated infrastructure boundaries. All deployment modes receive the same feature set, connector library and support tier, with no capability trade-offs based on deployment choice.
Why IntelliPaaS
- No-code to pro-code flexibility for all integration needs.
- End-to-end security with Google OAuth 2.0 and developer token management.
- Reusable templates and kits for rapid deployment.
- Enterprise-grade observability with monitoring, alerting and audit logging.
Frequently connected apps
Salesforce
HubSpot
Marketo
Google Analytics 360
Google Workspace (Gmail Drive Calendar)
Dynamics 365 Sales
Klaviyo
Mailchimp
ActiveCampaignFrequently asked questions
What authentication does the connector use?
OAuth 2.0 and API key authentication, with token-managed access scoped to your Google Ads instance and revocable at any time.
How long does setup take?
Most Google Ads integrations go live in under a day. Pre-built packs connect in minutes, with no technical team required.
Can I deploy on-premise or in a private cloud?
Yes. Cloud (SaaS), private cloud in your own VPC, and fully on-premise or air-gapped deployments are all supported, with full feature parity across every mode.
Does it support custom objects and fields?
Yes. Sync standard and custom records with field-level transformation rules, and rely on built-in conflict resolution to keep data consistent.
Is my data secure?
Data is encrypted in transit and at rest, and IntelliPaaS is GDPR-ready. On-prem and air-gapped modes keep Google Ads data inside your own infrastructure boundary at all times.